Any Online retailer who enters the fashion market must set out to develop a plan to rival the dominance of Amazon, the Online giant who has maintained a 20 percent market share in the Online fashion retailing market. Fabletics entered the Online retailing industry in 2013 with a determined push to overcome the might of Amazon and has turned its unique business model into a $235 million business in just four years; the executives at Amazon are now beginning to take notice at the impressive way the brand is changing the face of Online fashion retailing and marketing.
In the early 2000s, the retail industry began to pronounce the death of the fashion industry in malls and along Main Street USA. However, many stores with physical locations are still open and thriving despite a process known as “showrooming” which has been of aid to Amazon and its fellow retailers based purely Online; “showrooming” is a process where a customer enters a store and tries on clothing to make sure it fits correctly before returning home and purchasing an item Online. Although Amazon has built a business empire out of this process, Fabletics is looking for a different approach with the opening of a number of long-term physical locations instead of choosing to move down the pop-up store route favored by many Online retail specialists.
The ambition of Fabletics is to overturn the dominance of Amazon and become the world’s leading athleticwear retailer with a growing customer base who have developed their love of products linked to the lifestyle quiz completed by every potential customer who learns of which products will best suit their own busy lifestyle.
In 2013, TechStyle gurus, Don Ressler and Adam Goldenberg were looking for the perfect founding partner and brand ambassador when they hit upon the idea of looking to involve actress Kate Hudson as a founding partner. The Fabletics founders believed Hudson embodied the active lifestyle and healthy persona their members would appreciate and long to be linked to. Kate Hudson is now much more than a brand ambassador and has embarked upon a steep learning curve as a business leader who is willing to play a part in almost every aspect of the business. The “Almost Famous” actress has played role in marketing, quality control, and developing a stronger customer service department to make the last-mile service of the brand among the best in the world.
Whitney Wolfe has featured in the Forbes 30 under 30 and in the Elle’s women’s tech. She successfully created a dating site called bubble that has a wide following. She also the co-founder of tinder app. since the launch of Bubble two years ago, it has managed to gain 14 million users. The application will be upgraded to BumbleBizz and BumbleBFF to refine the search for a perfect mate. Whitney Wolfe grew up in Salt Lake Utah and attended South Methodist University where she earned a degree in international relations.
This year Whitney Wolfe and her longtime partner Michael Herd who like Whitney is a successful entrepreneur came together in matrimony for their dream wedding. Their relationship blossomed from a skiing trip which soon developed to this colorful event. They two started dating on Valentine’s Day and got engaged two months later. Michael later proposed to Whitney after she had visited him at his Texas ranch, Michael proposed to Wolfe after a horseback ride in the sunset of Texas.
It was during her trip to Italy that she was able to get a clear picture of her wedding. A friend of Whitney introduced her to Cynthia cook smith. Cynthia is one of the most remarkable wedding designers. She assisted her to pick up a wedding dress and actualizes the wedding event. Whitney and Michael chose Ville Tre Ville as their wedding venue due to its aesthetic beauty. On the rehearsal day, they started with the bride donning a Giambattista Valli dress in Capri. Guests arrived at the venue with boats while musicians on the water played Italian classical music. For the wedding, Michael and the groomsmen wore Isaia an Italian menswear who designs Tuxedos. As opposed to three days earlier, the morning of the wedding was full of heavy rainfall, and the wedding had to wait until the rain subsided.
The event resumed at around 3 pm, with all the guests having being seated at 7 pm and the ceremony began at 7:45pm.the venue provided the perfect aesthetics, from the flower field to the custom-made benches and the beautiful Positano view. For dinner, Beef Carpaccio with Burrata, sauce Ravioli and green Pezzogna with vegetables were all seated. The menu was served in custom-made tiles which impressed the couple so much they, requested for them after the wedding. The wedding, also made in the venue, consisted of Millefoglie with mini Fragoline and chantilly cream. After the meals, everyone retreated to the main Salone which had a hint of Syrian Moroccan décor. The couple danced till dawn while enjoying pasta, Caprese burgers with frozen Limoncello shots.
The simple truth in the online apparel world is that you simply can not get to the top without climbing over Amazon first. The reason this is such a frustrating proposition for so many clothing companies is because Amazon commands around 20 percent of the entire apparel industry. That being said, it seems that Kate Hudson’s Fabletics has not gotten that memo and is making huge strides to get to the top of the women’s workout apparel niche on their own merits. In just over three years, Kate Hudson’s Fabletics has brought in $250 million in sales of high-quality active-wear to the surprise of all those other clothing retailers.
Pay very close attention to when Hudson talks about her athleisure brand. Notice that she is not talking about high-quality or low pricing as the catalysts for the success of her brand, she is talking about reverse showrooming and membership perks. Her plan is to give her customers more in value than they could every pay for. Look at what is happening at the Fabletics stores inside the malls. Here you see women browsing all the new arrivals in workout apparel, taking part in a lifestyle quiz, and trying on all the active-wear they can. Each piece of apparel tried on inside the retail store is also moved to the online cart for future consideration.
That is exactly what is causing the explosion in sales at Kate Hudson’s Fabletics. Whether these women are window-shopping or just trying on new arrivals in workout apparel at the mall stores, they know when they have more time to shop, they can find all those items waiting for them online. So they visit the Fabletics e-commerce store when they have time, and without the concern of sizing, they begin to fill up their shopping carts with everything from leggings, yoga pants, to tank tops. Instead of buying a pair of leggings and worry about size issues, they are buying a half-dozen pieces of the latest active-wear now.
The membership perks at Kate Hudson’s Fabletics do not stop there. These customers get free shipping for the online orders, discounted pricing on the vast online apparel inventory, and even their very own shopping assistant. Amazon doesn’t appear to be changing their business model any time soon, and that may be the reason Kate Hudson’s Fabletics is able to gain even more ground on the online clothing retail giant this year.
Fabletics is a very popular athletic apparel company. It was founded in 2013 by celebrity Kate Hudson. It is an online subscription service that offers a ton a woman’s athletic apparel and accessories. It is a personalized service that sends women new clothes based on a series of questions. Continue reading to see how fabletics works.
Fabletics is very simple to use. You simply visit their website and answer a short questionnaire. The questionnaire is used to determine your style as well as what types of exercises you like to perform. This will better help them to choose the correct outfit for each individual person.
Once the questionnaire has been completed Fabletics will begin working on creating a personalized outfit. Each month a new outfit will show up right at your front door. It is very easy to use and also very convenient.
Each Fabletics outfit starts around $49.95. That includes two to three custom pieces as well as free shipping. New members receive a great first time user discount. Fabletics has been reviewed by some of the top reviewers in the world. Everyone from Krazy Coupon Lady to a foodie stays fit has reviewed fabletics. Below is a little information on their reviews.
Krazy Coupon Lady is one of the top review sites on the market. It was founded quite some time ago by two stay-at-home moms looking to save money. They did a great review of Fabletics in which they discussed how the company works as well as sharing a variety of pictures of the adorable outfits. Overall they highly enjoyed the affordable pricing as well as the convenience of getting it straight to your door.
Another great reviewer is a foodie stays fit. A foodie stays fit is a great site for all things food, working out, fashion and much more. The site was first started many years ago by the founder Teri who is an avid exerciser and healthy eater. She has a great review on fabletics and why it is so simple and easy to use.
Trustpilot is another great review site that offers an in-depth and positive review on Fabletics. Women all over the world love the ease and convenience of having your workout clothes shipped straight to your door. It makes working out fun and much more enjoyable. It is easy to see why Fabletics is one of the most popular athletic apparel companies for women.